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  • Sale! Alter Ego Italy ScalpEgo Energizing Vitalizing Treatment

    Alter Ego Italy ScalpEgo Energizing Vitalizing Treatment

    Original price was: $40.00.Current price is: $12.00.

    For fine hair that is subject to hair loss. The Alter Ego Italy Scalp Ego Energizing Vitalizing Treatment helps to rebalance and tone the hair and scalp. It was developed as a beauty solution for the specific needs of the scalp and fragile hair that is subject to thinning. This energizing treatment is formulated with…

  • Sale! Alter Ego Italy She Wonder Instant Shaping Mask

    Alter Ego Italy She Wonder Instant Shaping Mask

    Original price was: $17.00.Current price is: $5.09.

    Boost hair hydration and detoxify with the Alter Ego She Wonder Instant Shaping Mask. Provide instant conditioning and intensive hydration with the Alter Ego Italy She Wonder Instant Shaping Mask. This hair mask is formulated with Volcanic Clay, Shea Butter, and Starch Complex to provide deep and immediate hydration and detoxifying to the lengths and…

  • Sale! Alter Ego Italy She Wonder Restorative Shampoo

    Alter Ego Italy She Wonder Restorative Shampoo

    Original price was: $13.00.Current price is: $3.90.

    Replenishing and restorative shampoo. Moisturize and regenerate hair with the Alter Ego Italy She Wonder Restorative Shampoo. Formulated with a special blend of natural oils such as Black Cumin, Patau, and Tsubaki this shampoo replenishes moisture in the hair as well as restores the hair’s natural strength. This shampoo will cleanse the skin and any…

  • Sale! Alter Ego Italy She Wonder Shine Oil Elixir 5.07oz

    Alter Ego Italy She Wonder Shine Oil Elixir 5.07oz

    Original price was: $55.00.Current price is: $16.50.

    Add instant radiance and softness with the Alter Ego Italy She Wonder Shine Oil Elixir. This lightweight hair elixir is perfect for adding shine and smoothness to any hair type and can be applied to either wet or dry hair. Formulated with a natural blend of oils such as Black Cumin, Pataua, and Tsubaki oil…

  • Sale! Alter Ego Italy Urban Proof Charcoal Shampoo

    Alter Ego Italy Urban Proof Charcoal Shampoo

    Original price was: $30.00.Current price is: $9.00.

    Charcoal Shampoo with detoxifying and anti-pollution action The Alter Ego Urban Proof Charcoal Shampoo is an everyday ritual shampoo for detoxifying hair and removing harmful pollution. Smog, fine particulates, heavy metals, and more are all a part of the urban lifestyle. These air pollutants can cause your hair to prematurely age, become dehydrated, and promote…

  • Sale! Alter Ego Italy Urban Proof Cream

    Alter Ego Italy Urban Proof Cream

    Original price was: $38.00.Current price is: $11.40.

    Moisturizing cream for both hair and body formulated with Urban Shield Technology.The urban lifestyle can be fun and exciting but the urban air can be damaging to hair and skin. From smog to heat metals, air pollutants are sometimes unavoidable. This unique cream offers a blend of precious oils, like sesame oil and argan oil,…

  • Sale! Alter Ego Italy Urban Proof Hair Nectar 1.01oz

    Alter Ego Italy Urban Proof Hair Nectar 1.01oz

    Original price was: $43.00.Current price is: $12.90.

    Protect your hair from the harsh blue light from smartphones, tablets, TVs, and PCs with this treatment. The Alter Ego Italy Urban Proof Hair Nectar protects from blue light and environmental pollutants. With a UVA filter, this leave-in treatment shields your hair. Hair Nectar detoxifies the hair fibers and battles against damaging environments. It features…

  • Sale! Alter Ego Italy Urban Proof Hygiene Hand Emulsion 8.45oz

    Alter Ego Italy Urban Proof Hygiene Hand Emulsion 8.45oz

    Original price was: $13.96.Current price is: $4.18.

    The AlterEgo Urban Proof Hygiene Hand Emulsion is a hygienic lotion with extraordinary moisturizing and smoothing abilities. It contains Biocide (3% hydrogen peroxide). With this lotion, the hands are left clean and purified. The AlterEgo Urban Proof Hygiene Hand Emulsion features a fast-drying formula that you can use frequently without worrying about over-drying your hands….

  • Sale! Alter Ego Italy Urban Proof Leave-In Conditioner 5.7oz

    Alter Ego Italy Urban Proof Leave-In Conditioner 5.7oz

    Original price was: $20.00.Current price is: $6.00.

    Moisturize and protect your hair from harmful UV rays with the Alter Ego Italy Urban Proof Leave-In Conditioner. This all-season leave-in conditioner is a no-rinse spray conditioner that can be used in two ways: as a nourishing and detangling conditioner after each shampoo, to hydrate and refine the hair while protecting it from UV damage…

  • Sale! Alter Ego Italy Urban Proof Rehab Shampoo 8.45oz

    Alter Ego Italy Urban Proof Rehab Shampoo 8.45oz

    Original price was: $20.00.Current price is: $6.00.

    Remove salt, sand, and product from your hair in the summer months with the Alter Ego Italy Urban Proof Rehab Shampoo. The detangling and moisturizing properties of this cocktail of tropical extracts make it ideal for quenching thirst-parched hair structures. This cocktail features Pineapple, Papaya, Passionflower, Coconut, Avocado, and Mango, which leave the hair with…

  • Sale! Alter Ego Italy Urban Proof Scalp & Skin Concentrate 1.01oz

    Alter Ego Italy Urban Proof Scalp & Skin Concentrate 1.01oz

    Original price was: $58.00.Current price is: $17.39.

    Protect your scalp and hairline from the harsh blue light from smartphones, tablets, TVs, and PCs. Urban Proof Scalp & Skin Concentrate protects the scalp and hairline from blue light and environmental pollutants. With a UVA filter, this leave-in treatment shields your scalp and hairline. The Scalp & Skin Concentrate detoxifies the hair fibers and…

  • Sale! Alter Ego Italy Urban Proof Sea Salt Spray 6.76oz

    Alter Ego Italy Urban Proof Sea Salt Spray 6.76oz

    Original price was: $22.00.Current price is: $6.60.

    Give air volume and body with the Alter Ego Italy Urban Proof Sea Salt Spray. This texturizing spray is designed to provide body, fullness, and volume giving you that fresh from the beach look. Formulated with Alter Ego’s Sun Proof technology protects the hair fiber structure, both internally and externally, from damage caused by sun…

  • Sale! Alter Ego Italy Urban Proof Surface Hygiene Spray 10.14oz

    Alter Ego Italy Urban Proof Surface Hygiene Spray 10.14oz

    Original price was: $28.00.Current price is: $8.40.

    Keep surfaces sanitized with the Alter Ego Italy Urban Proof Surface Hygiene Spray.Enriched with Tea Tree oil to purify, it is perfect for combs and brushes. This spray quickly removes bacteria, yet is gentle enough to be used on tools, brushes, and combs. It is enriched with fragrant citrus notes to release a pleasant fragrance…

  • Sale! Alterna CAVIAR Anti-Aging Bond Repair Leave-in Heat Protection Spray (formerly known as Alterna CAVIAR Repairx Multi-Vitamin Heat Protection Spray) 4.2 fl oz

    Alterna CAVIAR Anti-Aging Bond Repair Leave-in Heat Protection Spray (formerly known as Alterna CAVIAR Repairx Multi-Vitamin Heat Protection Spray) 4.2 fl oz

    Original price was: $24.00.Current price is: $7.19.

    Alterna CAVIAR Anti-Aging Bond Repair Leave-in Heat Protection Spray protects hair while strengthening strands. This lightweight, restorative mist uses caviar extract and Caviar Bond Enforcing Technology to help repair split ends, smooth frizz and reinforce weakened hair bonds. It provides up to 450°F heat protection, leaving hair softer, shinier and more resilient with every style….

  • Sale! Alterna CAVIAR Anti-Aging Infinite Color Hold Conditioner 8.5 oz

    Alterna CAVIAR Anti-Aging Infinite Color Hold Conditioner 8.5 oz

    Original price was: $27.75.Current price is: $8.32.

    Alterna CAVIAR Anti-Aging Infinite Color Hold Conditioner keeps color fresh and vibrant. This gentle conditioner uses Alterna’s proprietary Dual Capture Complex to maintain hydration and prevent color fade. It’s also enriched with caviar extract and an Age-Control Complex to help restore elasticity and shine while counteracting the effects of chemical, environmental and natural aging on…

  • Sale! Alterna CAVIAR Anti-Aging Infinite Color Hold Dual-Use Serum (formerly known as Alterna CAVIAR Anti-Aging Infinite Color Hold Vibrancy Serum Dual-Use Booster) 1.7 oz

    Alterna CAVIAR Anti-Aging Infinite Color Hold Dual-Use Serum (formerly known as Alterna CAVIAR Anti-Aging Infinite Color Hold Vibrancy Serum Dual-Use Booster) 1.7 oz

    Original price was: $27.75.Current price is: $8.32.

    Alterna CAVIAR Anti-Aging Infinite Color Hold Dual-Use Serum helps maintain color vibrancy and add shine. Ideal for straight, wavy, curly, coiled or tightly coiled hair, this multi-use serum adds intense shine while protecting color against fading. It’s made with omega-rich caviar extract, a proprietary blend of botanicals to maintain color retention and an age-control complex…