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  • Sale! Alter Ego Italy CureEgo Volume Spray 5.07oz

    Alter Ego Italy CureEgo Volume Spray 5.07oz

    Original price was: $35.00.Current price is: $10.50.

    Give your hair effortless volume with Alter Ego Italy CureEgo Volume Spray. Providing weightless volume that transforms the structure of your hair, while also giving support from the roots to infuse long-lasting volume. This spray adds lightweight texture to the hair while still providing hold that ensures a long-lasting style. Its formula is enriched with…

  • Sale! Alter Ego Italy EgoBond 4 Bond Shampoo 8.45oz

    Alter Ego Italy EgoBond 4 Bond Shampoo 8.45oz

    Original price was: $28.00.Current price is: $8.40.

    Restructuring Shampoo for Damaged Hair The Alter Ego Italy EgoBond 4 Bond Shampoo helps to instantly repair hair damage while additionally helping to maintain your Egobond professional strengthening treatment from the comfort of your home. This reparative shampoo protects dyed, bleached, and treated hair strands while immediately making strands look shinier and healthier. The Alter…

  • Sale! Alter Ego Italy EgoBond 5 Bond Mask 8.45oz

    Alter Ego Italy EgoBond 5 Bond Mask 8.45oz

    Original price was: $34.00.Current price is: $10.19.

    Restructuring Mask for Damaged Hair Maintain your EgoBond treatment from the comfort of your home with the Alter Ego Italy EgoBond 5 Bond Mask. Over time, hair that is frequently colored or lightened becomes damaged and loses its tone, shine, and strength. This mask is designed to rebuild that strength and transform hair strands into…

  • Sale! Alter Ego Italy EgoBond 6 Bond Leave-In 6.76oz

    Alter Ego Italy EgoBond 6 Bond Leave-In 6.76oz

    Original price was: $34.00.Current price is: $10.19.

    Ro-Rinse Sealing Conditioner The Alter Ego Italy EgoBond 6 Bond Leave-In is the ideal leave-in treatment for those with lightened or color-treated hair types. This leave-in, no-rinse conditioner is designed to help maintain the benefits of your Egobond professional strengthening System from the comfort of your home! The Alter Ego Italy EgoBond 6 Bond Leave-In…

  • Sale! Alter Ego Italy EgoBond 7 Bond Oil 3.38oz

    Alter Ego Italy EgoBond 7 Bond Oil 3.38oz

    Original price was: $34.00.Current price is: $10.19.

    Nourishing bonding hair oil Add a touch of shine and nourishment to your hair with the Alter Ego Italy EgoBond 7 Bond Oil. This hair bonding oil is designed to be your final step in your EgoBond home maintenance treatment, Ideal for those with lightened or color-treated hair, the Alter Ego Italy EgoBond 7 Bond…

  • Sale! Alter Ego Italy EgoBond 8 Bond Intense 3.38oz

    Alter Ego Italy EgoBond 8 Bond Intense 3.38oz

    Original price was: $34.00.Current price is: $10.19.

    Highly concentrated repairing mask. The Alter Ego Italy EgoBond 8 Bond Intense is a highly concentrated moisturizing and repairing mask enriched with Keravis Bond complex to give body, softness, and shine to every hair strand while intensely moisturizing and smoothing damaged hair. The Alter Ego Italy EgoBond – Bond Intense 8 profoundly moisturizes and restores…

  • Sale! Alter Ego Italy Grooming Beard Balm 1.69oz

    Alter Ego Italy Grooming Beard Balm 1.69oz

    Original price was: $26.10.Current price is: $7.83.

    Even the longest or thickest beard will be effortlessly tamed with the Alter Ego Grooming Beard Balm. This exceptional conditioning cream goes beyond expectations, effectively curbing unruly curls and transforming your beard into a masterpiece of grooming. Its nourishing formula not only hydrates the beard itself but also nurtures the skin beneath, ensuring a harmonious…

  • Sale! Alter Ego Italy Grooming for Men Reinforcing Shampoo 33.8oz

    Alter Ego Italy Grooming for Men Reinforcing Shampoo 33.8oz

    Original price was: $36.00.Current price is: $10.80.

    Made for dry, strained and thin hair, Reinforcing Shampoo will gently cleanse and restore vitality to hair.Builds strength and restores the natural texture and resilience.

  • Sale! Alter Ego Italy Grooming for Men Working Paste 3.38oz

    Alter Ego Italy Grooming for Men Working Paste 3.38oz

    Original price was: $21.25.Current price is: $6.37.

    Create messy and jagged looks with this wet-look gel.Has a medium-intensity gloss.This soft gel is easy to apply and leaves no residue.

  • Sale! Alter Ego Italy Grooming Shave Oil 1.69oz

    Alter Ego Italy Grooming Shave Oil 1.69oz

    Original price was: $21.25.Current price is: $6.37.

    Soothe and soften skin and beard so your blade glides easily as you shave.The oil forms a protective barrier, reducing irritation during shaving and relieving dry skin.

  • Sale! Alter Ego Italy Hasty Too All-In-One Leave-In Conditioner 5.07oz

    Alter Ego Italy Hasty Too All-In-One Leave-In Conditioner 5.07oz

    Original price was: $32.00.Current price is: $9.60.

    Hasty Too All-In-One is the perfect leave-in conditioner. This hard-working spray adds shine, softness, and fights frizz. It aids in styling and manageability while moisturizing and nourishing each and every hair strand. This all-in-one youth elixir performs multiple functions and is suitable for all hair types and textures. It will leave the hair with a…

  • Sale! Alter Ego Italy Hasty Too Blow Dry Hydro Gel 5oz

    Alter Ego Italy Hasty Too Blow Dry Hydro Gel 5oz

    Original price was: $30.00.Current price is: $9.00.

    Give your hair definition and hydration with the Alter Ego Italy Hasty Too Blow Dry Hydro Gel. This medium-hold styling gel provides your hair with elasticity, definition, and hydration, making your style last longer. This gel is enriched with desert date oil, this blow-dry gel is also great for allowing your hair to air dry…

  • Sale! Alter Ego Italy Hasty Too Classic Pomade 1.6oz

    Alter Ego Italy Hasty Too Classic Pomade 1.6oz

    Original price was: $25.00.Current price is: $7.50.

    Extreme Shine is what this Classic Pomade provides. The Hasty Too Classic Pomade is a water-based wax that gives excellent control. Its creamy formula is easy to apply and leaves behind no residue on the hair, ensuring a strong hold that lasts all day. It helps to easily define and sculpt the hair while allowing…

  • Sale! Alter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream 5.07oz

    Alter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream 5.07oz

    Original price was: $38.00.Current price is: $11.40.

    This curl-defining cream improves hold and natural elasticity. The Alter Ego Italy Hasty Too Curls Amplifier Curl Defining Cream helps define curl movement while providing weightless hydration, leaving curls looking soft and natural. Its formula is rich in active ingredients that protect the hair shaft by wrapping around it in an elastic film, creating an…

  • Sale! Alter Ego Italy Hasty Too Grip It On Holding Foam 10oz

    Alter Ego Italy Hasty Too Grip It On Holding Foam 10oz

    Original price was: $20.00.Current price is: $6.00.

    Recreate disciplined, tidy looks which are also voluminous and textured with the Alter Ego Hasty Too Grip It On Holding Foam. The Alter Ego Hasty Too Grip It On Holding Foam is a strong hold mousse for a full-bodied effect and lasting manageability. It features a light and airy texture that is easy to apply…

  • Sale! Alter Ego Italy Hasty Too Headged Texturizing Styling Creme 5.07oz

    Alter Ego Italy Hasty Too Headged Texturizing Styling Creme 5.07oz

    Original price was: $28.00.Current price is: $8.40.

    The triple action of Headged: Thicken, Energize, Model. The Alter Ego Italy Hasty Too Headged Texturizing Styling Creme is a creamy fiber that adheres to strands to restore body and give you lots of structure.Fine hair will love the additional texture and it provides a medium hold. The technology in the Alter Ego Italy Hasty…