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  • Sale! Alter Ego Italy CureEgo Filler Mask Plumping Mask

    Alter Ego Italy CureEgo Filler Mask Plumping Mask

    Original price was: $8.00.Current price is: $2.40.

    Reconstruct and re-plump each hair strand for a better hair day with the Alter Ego Italy CureEgo Filler Intensive Plumping Mask. Formulated with Alter Ego Italy’s Hairfiller Complex, hyaluronic acid, and natural wheat extract to deeply hydrate hair and detangle, all while adding incredible volume. The Alter Ego Italy CureEgo Filler Intensive Plumping Mask deeply…

  • Sale! Alter Ego Italy CureEgo Filler Shampoo - Plumping Shampoo

    Alter Ego Italy CureEgo Filler Shampoo – Plumping Shampoo

    Original price was: $6.80.Current price is: $2.04.

    Boost and plump each hair strand with the Alter Ego Italy CureEgo Filler Shampoo – Plumping Shampoo. This shampoo is enriched with Alter Ego’s Hairfiller Complex which uses hyaluronic acid, and natural wheat extract to build body that lasts all day! This plumping shampoo is ideal for all hair types and textures and helps to…

  • Sale! Alter Ego Italy CureEgo Filler Shampoo & CureEgo Filler Mask 32.1 oz 2piece

    Alter Ego Italy CureEgo Filler Shampoo & CureEgo Filler Mask 32.1 oz 2piece

    Original price was: $120.00.Current price is: $30.00.

    Boost and plump up each hair strand for incredible volume and body with the Alter Ego Italy CureEgo Filler Shampoo & Conditioning Cream Duo. The Alter Ego Italy CureEgo Filler Shampoo & CureEgo Filler Intensive Plumping Mask Duo is a dynamic combination designed to rejuvenate and add fullness to thin and lifeless hair. Enriched with…

  • Sale! Alter Ego Italy CureEgo Hydraday Frequent Use Conditioner

    Alter Ego Italy CureEgo Hydraday Frequent Use Conditioner

    Original price was: $33.00.Current price is: $9.90.

    This is an ultra-light gel conditioner that provides balanced hydration and conditioning. The Alter Ego CureEgo Hydraday Conditioner improves hair structure all along the hair shaft. This conditioner gently conditions and improves hair hydration on both hair lengths and ends, making it bouncier, softer, and easier to comb. The Alter Ego CureEgo Hydraday Conditionerwas designed…

  • Sale! Alter Ego Italy CureEgo Hydraday Frequent Use Shampoo

    Alter Ego Italy CureEgo Hydraday Frequent Use Shampoo

    Original price was: $32.00.Current price is: $9.60.

    The Alter Ego Italy CureEgo Hydraday Shampoo stands out as an excellent option for regular hair care, meticulously formulated to uphold ideal moisture levels within your hair strands. Prepare to encounter immediate revitalization as this enriching shampoo performs its enchantment, leaving your hair irresistibly smooth, flexible, and radiantly dynamic for a long-lasting impression. Crafted using…

  • Sale! Alter Ego Italy CureEgo Hydraday Frequent Use Shampoo & Conditioner Set 32.1 oz 2piece

    Alter Ego Italy CureEgo Hydraday Frequent Use Shampoo & Conditioner Set 32.1 oz 2piece

    Original price was: $116.00.Current price is: $29.00.

    Revive your dry and frizzy hair with the Alter Ego Italy CureEgo Hydraday Shampoo & Conditioner Duo. The Alter Ego CureEgo Hydraday Shampoo is an exceptional choice for regular use, designed to maintain optimal moisture levels in your hair strands. Experience instant hydration as this nourishing shampoo works its magic, leaving your hair irresistibly soft,…

  • Sale! Alter Ego Italy CureEgo Hydraday Liquid Conditioner 5.07oz

    Alter Ego Italy CureEgo Hydraday Liquid Conditioner 5.07oz

    Original price was: $37.00.Current price is: $11.10.

    Leave-in hydration for fine to medium hair types. The Alter Ego Italy Cure Ego Hydraday Liquid Conditioner is a lightweight liquid moisturizing treatment that provides hair with extreme shine and softness, moisturizing hair without the need to leave it on. This conditioner is formulated with fermented Rice Water, which is rich in antioxidants, amino acids,…

  • Sale! Alter Ego Italy CureEgo Hydraday Whipped Cream Conditioning Mousse

    Alter Ego Italy CureEgo Hydraday Whipped Cream Conditioning Mousse

    Original price was: $29.00.Current price is: $8.69.

    Condition and moisturize your hair with the mousse.The Whipped Cream texture in the Alter Ego CureEgo Hydraday Whipped Cream Conditioning Mousse is perfect for all hair types. This lightly textured mousse is formulated with Aloe Vera and Sunflower seeds to provide the hair with nourishment and helps to preserve the hair’s water balance along the…

  • Sale! Alter Ego Italy CureEgo Silk Oil - Silk Effect Conditioner

    Alter Ego Italy CureEgo Silk Oil – Silk Effect Conditioner

    Original price was: $35.00.Current price is: $10.50.

    Provide hair with a silkening effect with the Alter Ego Silk Oil Conditioning Cream. The Alter Ego Silk Oil Conditioning Cream is ideal for all types of hair, but especially those with thick and wild hair that is prone to frizz. This intensive conditioning treatment instantly adds hair discipline and manageability, without adding weight to…

  • Sale! Alter Ego Italy CureEgo Silk Oil - Silk Effect Shampoo

    Alter Ego Italy CureEgo Silk Oil – Silk Effect Shampoo

    Original price was: $33.00.Current price is: $9.90.

    Nourishes and tames even difficult hair. The Alter Ego Cure Ego Silk Oil Shampoo is a luxurious and velvety formulation that is meticulously designed to rein in the most stubborn hair, granting it an exquisite allure reminiscent of silk. Immerse your senses in the luxury of this shampoo, as it deeply nurtures and hydrates each…

  • Sale! Alter Ego Italy CureEgo Silk Oil Beautifying Oil Treatment

    Alter Ego Italy CureEgo Silk Oil Beautifying Oil Treatment

    Original price was: $30.00.Current price is: $9.00.

    Provides instant shine and softness with the luxurious Alter Ego Italy Cure Ego Silk Blend Oil. Ideal for unruly and frizzy hair, this precious oil features a blend of nourishing and taming oils.It regenerates dull and stressed hair. It is enriched with Argan Oil to provide hair with instant shine and nourishment, regenerating hair that…

  • Sale! Alter Ego Italy CureEgo Silk Oil Brightening Lotion Leave-In 0.338 fl oz 12piece

    Alter Ego Italy CureEgo Silk Oil Brightening Lotion Leave-In 0.338 fl oz 12piece

    Original price was: $49.00.Current price is: $14.70.

    Tame hair with the Alter Ego Silk Oil Illuminating Lotion Leave-In Hair Drops. This leave-in brightening lotion provides weightless control of unruly, rebellious hair. It is made from 99% natural, biodegradable ingredients, it nourishes and provides a lovely shine. This intensive conditioning rinse-off treatment is the solution for wild and rebellious manes.

  • Sale! Alter Ego Italy CureEgo Silk Oil Intensive Conditioning Treatment .338 fl oz 12piece

    Alter Ego Italy CureEgo Silk Oil Intensive Conditioning Treatment .338 fl oz 12piece

    Original price was: $49.00.Current price is: $14.70.

    Get smooth, shiny, and soft hair with The Alter Ego Italy CureEgo Silk Oil Intensive Conditioning Treatment, an intensive conditioning treatment lotion. The Alter Ego Italy CureEgo Silk Oil Intensive Conditioning Treatment is ideal for those with difficult-to-manage and frizzy hair. It gently penetrates and nourishes the hair fiber helping to restore remarkable brightness and…

  • Sale! Alter Ego Italy CureEgo Silk Oil Shampoo & Conditioner Duo 32.1 oz 2piece

    Alter Ego Italy CureEgo Silk Oil Shampoo & Conditioner Duo 32.1 oz 2piece

    Original price was: $122.00.Current price is: $30.50.

    Nourish and tame even the most unruly of hair types with the Alter Ego Italy Cure Ego Silk Oil Shampoo & Conditioner Duo. The Alter Ego Cure Ego Silk Oil Shampoo is a luscious and velvety formula meticulously crafted to tame even the most unruly hair, granting it a sumptuous and radiant silk-like allure. This…

  • Sale! Alter Ego Italy CureEgo Volume Mousse 6.76oz

    Alter Ego Italy CureEgo Volume Mousse 6.76oz

    Original price was: $33.00.Current price is: $9.90.

    Pump up the volume in your limp hair strands with the Alter Ego Italy Cure Ego Volume Mousse. The Alter Ego Italy Cure Ego Volume Mousse is a volumizing mousse that is designed for all hair types and textures. It adds incredible extra volume and body to hair strands and features a light and gentle…

  • Sale! Alter Ego Italy CureEgo Volume Shampoo

    Alter Ego Italy CureEgo Volume Shampoo

    Original price was: $8.00.Current price is: $2.40.

    Provide weightless volume in an instant with Alter Ego Italy CureEgo Volume Shampoo. This lightweight silicone-free shampoo formula transforms the structure of your hair to provide support from the roots and infuse long-lasting volume. The Alter Ego Italy CureEgo Volume Shampoo is formulated with Bamboo Extract and Cotton Oil. These nourishing and revitalizing ingredients provide…