VIRTUE Smooth Shampoo – VIRTUE®

Description

Tackle frizz at its source with VIRTUE Smooth Shampoo.

Featuring Virtue’s proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand.

Key Features:

• Color-safe formula
• Seals in moisture and shine
• Suitable for all hair types, especially those with frizz-prone, wavy, or curly hair
• 97% of women said their hair looked healthier*
• 80% of women felt their hair looked smoother and more hydrated**

Strengthen and smooth strands with Virtue Smooth Shampoo.

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Note:The VIRTUE Smooth Shampoo is temporarily being shipped in holiday packaging. The size and formula remain the same.