OUIDAD Deep Treatment Curl Restoration Therapy

Description

• Rebuilds and fortifies curls’ inner structure
• Nourishes to help reduce frizz and unwanted volume
• Helps curls regain internal weight and strength for improved shape and definition

Curls need proteins and amino acids to absorb moisture, stay hydrated and achieve an even curl pattern. Because of their unique anatomy, curl cuticles are constantly exposed and curls constantly lose these essential proteins and acids, creating the dryness, frizz, flatness and loss of elasticity that impact curl performance. These “building blocks” cannot be replaced by simply treating hair’s surface, as typical treatments do.

Deep Treatment works at the cuticle level to replenish proteins and amino acids to counter dryness, loss of elasticity and damage. The heat-activated formula allows instant absorption of these moisture magnets, reinforces curls’ internal structure and allows a balanced water retention. Curls get what they need to be manageable and frizz-free with a healthy texture and defined curl pattern in only 12 minutes.