Showing 33–47 of 47 results
Smooth and repair damaged strands with VIRTUE Restorative Treatment Mask. Featuring Virtue’s proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three minutes. Key Features: Perfect for hair left dull and dry from…
VIRTUE Restorative Treatment Mask, Damage Reverse Serum & Healing Oil Trio give hair ultimate repair. This full-size product trio deeply hydrates and restores damaged hair. It features Alpha Keratin 60ku, a patented protein identical to the keratin found in your hair that repairs and smooths hair. These intensive treatments restore severed bonds, pack powerful hydration…
VIRTUE Scalp Remedy Cleanse & Exfoliate Regimen balances the hair and scalp. Consisting of a shampoo, conditioner and scalp treatment, this Scalp Remedy trio targets impurities on the scalp to reduce flakiness and itchiness while repairing damage with Alpha Keratin 60ku®. These products are proven to reduce irritation and improve an unbalanced scalp in as…
VIRTUE Scalp Remedy Conditioner brings together scalp and hair care. Harnessing skin care-inspired ingredients, this conditioner nourishes and repairs your hair and scalp. It restores damaged strands with Alpha Keratin 60ku® while using botanicals like Ziziphus joazeiro bark extract to balance you scalp and leave it feeling calming and healthier. Consumer Results (28 days): 93%…
VIRTUE Scalp Remedy Shampoo refreshes and balances your scalp and hair. This shampoo balances oily and dry scalps with plant-based extracts. It reduces itchiness and flakiness while repairing damage with patented Alpha Keratin 60ku®. This unique ingredient matches the keratin in your hair exactly, leaving it looking and feeling healthier. Consumer Results (28 days): 93%…
Eliminate frizz with VIRTUE Smooth Conditioner. Formulated with Virtue’s proprietary Alpha Keratin 60ku, which mimics human keratin, this powerful conditioner smooths strands by reducing friction and smoothing rough cuticles, tackling frizz at its source. Free of parabens and gluten and color-safe, this unique formula goes beyond basic conditioning. Key Features: Protects against humidity and frizz…
Smooth strands and tame frizz with VIRTUE Smooth Discovery Kit – Smooth & Silken. Ideal for dull, frizzy hair, the VIRTUE Smooth Discovery Kit refines, defrizzes and hydrates hair. Color-safe and vegan-friendly, this comprehensive collection allows you to bring your favorite VIRTUE products on the go or try some of their bestselling products. Featuring VIRTUE’s…
Tackle frizz at its source with VIRTUE Smooth Shampoo. Featuring Virtue’s proprietary, patented protein called Alpha Keratin 60ku, this luxurious shampoo leaves strands with a soft, smooth finish. Designed as a daily smoothing treatment for unruly hair, the unique formula softens rough cuticles while reducing friction between each strand. Key Features: Color-safe formula Seals in…
Virtue Smooth Shampoo, Conditioner, & Frizz Block Smoothing Spray Trio keeps frizz under control. This hair care trio restores frizzy hair to a silky-smooth state. It reduces friction between hair strands to minimize frizz, then protects against humidity to keep hair feeling smooth for up to 72 hours. Set Includes: VIRTUE Smooth Shampoo (8.0 fl…
VIRTUE Strength & Shield Leave-In Conditioner helps strengthen and protect damaged hair. This lightweight leave-in conditioner helps detangle hair while improving elasticity, strengthening fragile hair strands and protecting against damage. It’s made with patented Alpha Keratin 60ku® technology to reinforce hair’s cuticle. Featuring a rich fragrance of creamy coconut and tropical yuzu extracts wrapped in…
VIRTUE Texturizing Spray adds weightless texture to hair for defined styles that stay all day. Formulated with patented Alpha Keratin 60ku® protein, this texturizing spray adds grip and texture to hair while deeply repairing damage. This styling product also protects against UV damage and delivers a dose of healthy, lustrous shine. Key Features: Hydrolyzed wheat…
VIRTUE Thickening Styling Treatment instills strands with all-day volume and thickness. This daily, leave-in styling product thickens, volumizes, hydrates and repairs all types of fine and thinning hair. Its powdery, souffle-like cream features densifying ingredients that provide long-lasting body while offering heat protection up to 450°F. Key Features: Repairs damage with Alpha Keratin 60ku Clinical…
VIRTUE Un-Frizz Cream deeply transforms and repairs frizzy, damaged hair. This leave-in treatment cream instantly transforms hair texture, smooths frizz and moisturizes dry hair. Formulated with patented Alpha Keratin 60ku® protein, this cream intensely repairs damaged hair. Upon application, straight styles become sleeker, curls become softer and more defined and wavy hair is smoothed. Key…
VIRTUE Volumizing Mousse adds strength and bounce to strands without weighing down style. This lightweight mousse goes above and beyond a simple styling product as it helps repair and strengthen damaged hair. Formulated with patented Alpha Keratin 60ku® protein, this mousse repairs split ends and damage while adding shine and moisture to dull strands. This…
VIRTUE Volumizing Primer lays the perfect foundation for healthy styles that last. This light styling mist creates memory at the root, prepping hair for all day hold. Formulated with patented Alpha Keratin 60ku® protein, this priming spray repairs damage strand by strand for healthier, shinier hair. It protects hair from styling heat and environmental damage,…
