Showing 17–32 of 82 results
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
Pump up the volume in your curls with the Alter Ego CureEgo Curly Mousse – Curl Definition Mousse. This ultra-moisturizing mousse will give your curls the hydration, shine, and hold without adding any additional weight! The Alter Ego CureEgo Curly Mousse – Curl Definition Mousse is formulated with a balanced combination of fermented rice water…
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Sale!

$8.00 Original price was: $8.00.$2.40Current price is: $2.40.
For frizz-free, soft, and shiny curls, the Alter Ego Italy CureEgo Curly Hair Shampoo – Curl Definition Shampoo is a great option for you! This gentle shampoo cleanses your curls and preps them for ideal curl patterns, while also providing color protection and optimal nourishment. The Alter Ego Italy CureEgo Curly Hair Shampoo – Curl…
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Sale!

$120.00 Original price was: $120.00.$30.00Current price is: $30.00.
Nourish, hydrate, and define your curls and coils with the Alter Ego Italy CureEgo Curly Shampoo & Mask Duo. The Alter Ego Italy CureEgo Curly Shampoo & Mask Duo features the Alter Ego Italy CureEgo Curly Shampoo—Curl Definition Shampoo and the Alter Ego Italy CureEgo Curly Mask—Curl Definition Mask to help smooth frizz and create…
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
Plump up your medium to fine textured hair with the Alter Ego Italy Cure Ego Filler Foam. The Alter Ego Italy Cure Ego Filler Foam is a leave-in plumping mousse that features an ultra-soft and creamy texture. It helps to boost hair’s body while deeply nourishing hair strands, without the worry of weighing hair down!…
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Sale!

$79.00 Original price was: $79.00.$23.70Current price is: $23.70.
Replump and volumize each hair strand with the luxurious Alter Ego Italy Cure Ego Filler Booster Leave-in Lotion. This innovative formula is enriched with Alter Ego’s Hairfiller Complex, which combines the power of cutting-edge technology with the beauty of nature. Infused with nourishing hyaluronic acid, this leave-in lotion deeply hydrates your hair, restoring its natural…
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Sale!

$8.00 Original price was: $8.00.$2.40Current price is: $2.40.
Reconstruct and re-plump each hair strand for a better hair day with the Alter Ego Italy CureEgo Filler Intensive Plumping Mask. Formulated with Alter Ego Italy’s Hairfiller Complex, hyaluronic acid, and natural wheat extract to deeply hydrate hair and detangle, all while adding incredible volume. The Alter Ego Italy CureEgo Filler Intensive Plumping Mask deeply…
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Sale!

$6.80 Original price was: $6.80.$2.04Current price is: $2.04.
Boost and plump each hair strand with the Alter Ego Italy CureEgo Filler Shampoo – Plumping Shampoo. This shampoo is enriched with Alter Ego’s Hairfiller Complex which uses hyaluronic acid, and natural wheat extract to build body that lasts all day! This plumping shampoo is ideal for all hair types and textures and helps to…
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Sale!

$120.00 Original price was: $120.00.$30.00Current price is: $30.00.
Boost and plump up each hair strand for incredible volume and body with the Alter Ego Italy CureEgo Filler Shampoo & Conditioning Cream Duo. The Alter Ego Italy CureEgo Filler Shampoo & CureEgo Filler Intensive Plumping Mask Duo is a dynamic combination designed to rejuvenate and add fullness to thin and lifeless hair. Enriched with…
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
This is an ultra-light gel conditioner that provides balanced hydration and conditioning. The Alter Ego CureEgo Hydraday Conditioner improves hair structure all along the hair shaft. This conditioner gently conditions and improves hair hydration on both hair lengths and ends, making it bouncier, softer, and easier to comb. The Alter Ego CureEgo Hydraday Conditionerwas designed…
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Sale!

$32.00 Original price was: $32.00.$9.60Current price is: $9.60.
The Alter Ego Italy CureEgo Hydraday Shampoo stands out as an excellent option for regular hair care, meticulously formulated to uphold ideal moisture levels within your hair strands. Prepare to encounter immediate revitalization as this enriching shampoo performs its enchantment, leaving your hair irresistibly smooth, flexible, and radiantly dynamic for a long-lasting impression. Crafted using…
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Sale!

$116.00 Original price was: $116.00.$29.00Current price is: $29.00.
Revive your dry and frizzy hair with the Alter Ego Italy CureEgo Hydraday Shampoo & Conditioner Duo. The Alter Ego CureEgo Hydraday Shampoo is an exceptional choice for regular use, designed to maintain optimal moisture levels in your hair strands. Experience instant hydration as this nourishing shampoo works its magic, leaving your hair irresistibly soft,…
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Sale!

$37.00 Original price was: $37.00.$11.10Current price is: $11.10.
Leave-in hydration for fine to medium hair types. The Alter Ego Italy Cure Ego Hydraday Liquid Conditioner is a lightweight liquid moisturizing treatment that provides hair with extreme shine and softness, moisturizing hair without the need to leave it on. This conditioner is formulated with fermented Rice Water, which is rich in antioxidants, amino acids,…
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Sale!

$29.00 Original price was: $29.00.$8.69Current price is: $8.69.
Condition and moisturize your hair with the mousse.The Whipped Cream texture in the Alter Ego CureEgo Hydraday Whipped Cream Conditioning Mousse is perfect for all hair types. This lightly textured mousse is formulated with Aloe Vera and Sunflower seeds to provide the hair with nourishment and helps to preserve the hair’s water balance along the…
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Sale!

$35.00 Original price was: $35.00.$10.50Current price is: $10.50.
Provide hair with a silkening effect with the Alter Ego Silk Oil Conditioning Cream. The Alter Ego Silk Oil Conditioning Cream is ideal for all types of hair, but especially those with thick and wild hair that is prone to frizz. This intensive conditioning treatment instantly adds hair discipline and manageability, without adding weight to…
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
Nourishes and tames even difficult hair. The Alter Ego Cure Ego Silk Oil Shampoo is a luxurious and velvety formulation that is meticulously designed to rein in the most stubborn hair, granting it an exquisite allure reminiscent of silk. Immerse your senses in the luxury of this shampoo, as it deeply nurtures and hydrates each…
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Sale!

$30.00 Original price was: $30.00.$9.00Current price is: $9.00.
Provides instant shine and softness with the luxurious Alter Ego Italy Cure Ego Silk Blend Oil. Ideal for unruly and frizzy hair, this precious oil features a blend of nourishing and taming oils.It regenerates dull and stressed hair. It is enriched with Argan Oil to provide hair with instant shine and nourishment, regenerating hair that…