Showing 1–16 of 82 results
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Sale!

$8.00 Original price was: $8.00.$2.40Current price is: $2.40.
Keep your light brown hair cool and neutral with the Alter Ego Italy Chrom Ego Anti-Orange Conditioner. The Alter Ego Italy Chrom Ego Anti-Orange Conditioner is a blue-based conditioner that helps to eliminate unwanted warm and copper tones in your natural or color-treated light brown hair. This deeply moisturizing and nourishing conditioner will leave your…
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Sale!

$6.80 Original price was: $6.80.$2.04Current price is: $2.04.
Neutralize, nourish, and revitalize your brunette hair with the Alter Ego Italy Chrom Ego Anti-Orange Shampoo. The Alter Ego Italy Chrom Ego Anti-Orange Shampoo uses the blue pigment in the formula to neutralize the unwanted warm copper tones in natural or colored light brown hair (tones 3-6). This shampoo deeply moisturizes and nourishes the hair…
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Sale!

$130.00 Original price was: $130.00.$32.50Current price is: $32.50.
Neutralize orange tones in your stunning brunette hair strands with the Alter Ego Italy ChromEgo Anti-Orange Shampoo & Conditioner Duo. The Alter Ego Italy ChromEgo Anti-Orange Shampoo & Conditioner Duo features the ChromEgo Anti-Orange Shampoo and Conditioner to help you achieve the neutral brown hair of your dreams! The Alter Ego Italy Chrom Ego Anti-Orange…
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Sale!

$6.80 Original price was: $6.80.$2.04Current price is: $2.04.
Deeply moisturize and nourish your hair while eliminating red tones with the Alter Ego Italy ChromEgo Anti-Red Conditioner. The Alter Ego Italy ChromEgo Anti-Red Conditioner is a deep green pigmented conditioner that rids brunette tones of unwanted red warm tones. This conditioner is ideal for those with natural or color-treated brown hair at least a…
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Sale!

$6.80 Original price was: $6.80.$2.04Current price is: $2.04.
Enhance the cool tones of your deep brown hair with the Alter Ego Italy ChromEgo Anti-Red Shampoo. The Alter Ego Italy ChromEgo Anti-Red Shampoo is a green-pigmented shampoo that eliminates unwanted red tones in naturally dark or colored dark brown hair. This shampoo is best for those with levels 3-5 brown hair. This nourishing and…
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Sale!

$130.00 Original price was: $130.00.$32.50Current price is: $32.50.
Enhance the cool tones in your deep brown hair with the Alter Ego Italy ChromEgo Anti-Red Shampoo & Conditioner Duo. The Alter Ego Italy ChromEgo Anti-Red Shampoo & Conditioner Duo features the Alter Ego Italy ChromEgo Anti-Red Shampoo and Conditioner to help eliminate red tones with the power of green pigment. The shampoo is best…
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
Protect your color, and smooth the hair fiber with this lightweight conditioner formulated for color-treated hair. The Alter Ego Italy ChromEgo Color Protecting Conditioner keeps color from fading for a long long-lasting shine and color intensity.Its formula is enriched with she butter and Vento Walnut essence to transform hair care. The she butter leaves hair…
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Sale!

$35.00 Original price was: $35.00.$10.50Current price is: $10.50.
An intensive treatment for color-treated hair. The Alter Ego Italy ChromEgo Color Care Color Protection Mask deeply nourishes the hair fiber, preventing color from fading. The richly-textured cream, enriched with Goji Berries, smooths the hair cuticle, creating softness and shine. The Alter Ego Italy ChromEgo Color Care Color Protection Mask is also formulated with Shea…
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Sale!

$116.00 Original price was: $116.00.$29.00Current price is: $29.00.
Protect and preserve your hair color and keep it vibrant and full of life with the Alter Ego Italy ChromEgo Color Care Shampoo & Conditioner Duo. Over time, colored and bleached hair often experiences discoloration or unwanted reflections. To maintain and extend the vibrancy of the color, it’s essential to use specialized products. The Alter…
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Sale!

$30.00 Original price was: $30.00.$9.00Current price is: $9.00.
Protect your color while you cleanse with this shampoo. The Alter Ego Italy ChromEgo Color Care Shampoo is formulated specifically for color-treated or bleached hair. This shampoo will gently cleanse your hair while providing protection for your color, keeping it vibrant for longer. The Alter Ego Italy ChromEgo Color Care Shampoo is enriched with VivaChrome…
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Sale!

$6.80 Original price was: $6.80.$2.04Current price is: $2.04.
Hydrate, and nourish grey or white hair as you banish the unwanted yellow tones with the Alter Ego Chrom Ego Silver Maintain Conditioner. Over time blonde hair tends to develop a warm tone to it. The Alter Ego Silver Maintain Conditioner helps to neutralize those unwanted tones while also giving hair intense hydration and nourishment….
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Sale!

$28.00 Original price was: $28.00.$8.40Current price is: $8.40.
Maintain that perfect salon-fresh blonde tone with the Alter Ego Italy ChromEgo Silver Maintain Anti-Yellow Mousse. The Alter Ego Italy ChromEgo Silver Maintain Anti-Yellow Mousse is a violet toning foam that helps to maintain cool and neutral blonde tones. This foam instantly helps to neutralize unwanted warmth and yellow tones on blonde hair and is…
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Sale!

$33.00 Original price was: $33.00.$9.90Current price is: $9.90.
The Alter Ego Chrom EgoSilver Maintain Shampoo is a potent formula meticulously crafted to effectively counteract undesirable yellow tones, delivering exceptional results that endure for an impressive span of 5 weeks. This extraordinary shampoo, renowned for its anti-yellowing abilities, goes beyond mere restoration, revitalizing the radiance and vibrancy of your blonde shade while meticulously purging…
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Sale!

$130.00 Original price was: $130.00.$32.50Current price is: $32.50.
Keep your blonde, silver, and grey tones hair bright and vibrant with the Alter Ego Italy Chrom Ego Silver Maintain Shampoo & Conditioner Duo. The Alter Ego Chrom Ego Silver Maintain Shampoo is a powerful solution designed to combat unwanted yellow reflections for an impressive duration of 5 weeks. This remarkable anti-yellowing shampoo not only…
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Sale!

$30.00 Original price was: $30.00.$9.00Current price is: $9.00.
Instantly cover grey hair with the Alter Ego Italy Color Retouch Spray. This instant color regrowth concealer comes in four beautiful shades that we developed to hide new growth and extend the life of your color service. Up to 25 applications per bottle, fast-drying, and 100% grey coverage? What more could you want! The Alter…
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Sale!

$8.00 Original price was: $8.00.$2.40Current price is: $2.40.
Enhance your natural curl pattern and add incredible moisture with the Alter Ego Italy Cure Ego Curly Mask. The Alter Ego Italy Cure Ego Curly Mask helps to create curls that are soft, shiny, and eliminated from frizz. It helps to hydrate and nourish dry and tired hair strands, while also enhancing your stunning curl…