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  • Sale! VIRTUE Full Discovery Kit - Volumize & Thicken 3-Piece Set

    VIRTUE Full Discovery Kit – Volumize & Thicken 3-Piece Set

    Original price was: $32.00.Current price is: $9.60.

    VIRTUE Full Discovery Kit – Volumize and Thicken enlivens fine, thinning hair. Get maximum lift with a hydrating kick with Virtue’s volumizing and reviving Full Discovery Kit. This 3-piece set comes with Full Shampoo, Conditioner and best-selling Restorative Treatment Mask to boost volume, heal hair and thicken strands. Consumer Results: 87% of women said their…

  • Sale! VIRTUE Full Shampoo - VIRTUE®

    VIRTUE Full Shampoo – VIRTUE®

    Original price was: $62.40.Current price is: $18.72.

    VIRTUE Full Shampoo adds a boost of volume to fine hair. Virtue Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with first-of-its-kind Alpha Keratin 60ku® protein, the Full Shampoo helps build volume from the inside out and will…

  • Sale! VIRTUE Full Shampoo, Full Conditioner & Volumizing Mousse Trio - VIRTUE®

    VIRTUE Full Shampoo, Full Conditioner & Volumizing Mousse Trio – VIRTUE®

    Original price was: $102.40.Current price is: $25.60.

    VIRTUE Full Shampoo, Full Conditioner & Volumizing Mousse Trio volumizes thin hair. Ideal for thin or flat hair, this trio adds volume and density to hair strands. It uses lightweight formulas that build body and shine and leave hair with greater strength and bounce. Set Includes: VIRTUE Full Shampoo (8.0 fl oz) VIRTUE Full Conditioner…

  • Sale! VIRTUE Healing Oil 1.7 fl oz - VIRTUE®

    VIRTUE Healing Oil 1.7 fl oz – VIRTUE®

    Original price was: $36.80.Current price is: $11.04.

    VIRTUE Healing Oil smooths, repairs and protects damaged hair. This lightweight formula infuses hair with an instant dose of health and shine. Each nourishing drop is concentrated with VIRTUE’s proprietary hair-healing Alpha Keratin 60ku®, plus three super oils and added active vitamins. A first-of-its-kind, shake-to-activate formula makes hair shinier and stronger in an instant. Key…

  • Sale! VIRTUE Recovery Cleanse & Repair Regimen - VIRTUE®

    VIRTUE Recovery Cleanse & Repair Regimen – VIRTUE®

    Original price was: $118.40.Current price is: $29.60.

    VIRTUE Recovery Cleanse & Repair Regimen heals damaged hair with keratin. Formulated specifically to repair damaged, unruly hair, this shampoo, conditioner and serum trio restores stressed hair, filling in the cracks that form after receiving damage from heat and harsh chemicals. It also fights future damage while nourishing tresses boosting elasticity within each strand. Set…

  • Sale! VIRTUE Recovery Conditioner - VIRTUE®

    VIRTUE Recovery Conditioner – VIRTUE®

    Original price was: $72.00.Current price is: $21.60.

    VIRTUE Recovery Conditioner supports regular healing for damaged hair. Using Virtue’s patented Alpha Keratin 60ku®, this conditioner restores stressed hair. The healing works by filling in the cracks that form after receiving damage from heat and harsh chemicals. Because the repair is formulated as part of a conditioner, it’s an easy way to bring regular…

  • Sale! VIRTUE Recovery Correct Overnight Scalp & Hair Elixir 1.7 fl oz - VIRTUE®

    VIRTUE Recovery Correct Overnight Scalp & Hair Elixir 1.7 fl oz – VIRTUE®

    Original price was: $48.00.Current price is: $14.39.

    VIRTUE Recovery Correct Overnight Scalp & Hair Elixir rebalances the scalp and repairs damaged hair. Like skin care for your scalp, this nutrient-rich serum promotes healthier, stronger and more radiant tresses—all while ensuring your scalp remains calm. Suitable for nightly use, its revitalizing formula enriched with Alpha Keratin 60ku® repairs daily damage while improving conditions…

  • Sale! VIRTUE Recovery Damage Reverse Serum 1.7 fl oz - VIRTUE®

    VIRTUE Recovery Damage Reverse Serum 1.7 fl oz – VIRTUE®

    Original price was: $48.00.Current price is: $14.39.

    VIRTUE Recovery Damage Reverse Serum both reverses and fights future damage, reinforcing hair’s strength. This nourishing hair serum revolutionizes hair repair by fighting future damage and instantly repairing damage. Packed with the highest percentage of hair-identical protein, Alpha Keratin 60ku®, this serum instantly repairs the severed bonds that give hair strength, naturally restores hair elasticity…

  • Sale! VIRTUE Recovery Discovery Set - Repair & Strengthen 3-Piece Set

    VIRTUE Recovery Discovery Set – Repair & Strengthen 3-Piece Set

    Original price was: $32.00.Current price is: $9.60.

    VIRTUE Recovery Discovery Set – Repair & Strengthen offers a simple regimen for hair healing. Harness both daily and intensive healing with this restorative set. Each piece is formulated with Alpha Keratin 60ku®, which hydrates and repairs stressed and damaged hair. The included shampoo and conditioner add that healing to regular care, while the mask…

  • Sale! VIRTUE Recovery Shampoo - VIRTUE®

    VIRTUE Recovery Shampoo – VIRTUE®

    Original price was: $62.40.Current price is: $18.72.

    VIRTUE Recovery Shampoo heals hair with patented keratin. VIRTUE Recovery Shampoo not only cleans but repairs hair. As you wash, the shampoo deposits the patented ingredient Alpha Keratin 60ku®. This keratin fills the cracks in stressed hair, restoring damage from heat and color treatment. Color-safe and cruelty-free, it’s an easy way to encourage healing in…

  • Sale! VIRTUE Refresh Dry Shampoo 4.5 oz - VIRTUE®

    VIRTUE Refresh Dry Shampoo 4.5 oz – VIRTUE®

    Original price was: $30.40.Current price is: $9.11.

    VIRTUE Refresh Dry Shampoo refreshes and cleanses hair with a simple spray. Give hair a quick refresh with this dry shampoo. The weightless spray soaks up oils and buildup while also depositing restorative Alpha Keratin 60ku®. This patented ingredient nourishes hair by filling in the cracks that form out of heat and chemical damage. The…

  • Sale! VIRTUE Refresh Purifying Leave-in Conditioner 5.0 fl oz

    VIRTUE Refresh Purifying Leave-in Conditioner 5.0 fl oz

    Original price was: $27.20.Current price is: $8.16.

    VIRTUE Refresh Purifying Leave-in Conditioner hydrates, softens and tames hair. Enjoy silky smooth hair with this leave-in conditioner. The multi-tasking formula defends against humidity while reducing split ends and frizz. Alpha Keratin 60ku® adds healing to those benefits, resulting in shinier and overall healthier hair. Key Features: Boosts shine and manageability Ideal for those who…

  • Sale! VIRTUE Restorative Treatment Mask 5.0 fl oz - VIRTUE®

    VIRTUE Restorative Treatment Mask 5.0 fl oz – VIRTUE®

    Original price was: $56.00.Current price is: $16.80.

    Smooth and repair damaged strands with VIRTUE Restorative Treatment Mask. Featuring Virtue’s proprietary Alpha Keratin 60ku, this nourishing and reparative mask repairs hair without weighing it down. Suitable for all hair types, this intensely hydrating formula adds shine and smooths strands in under three minutes. Key Features: Perfect for hair left dull and dry from…

  • Sale! VIRTUE Restorative Treatment Mask, Damage Reverse Serum & Healing Oil Trio - VIRTUE®

    VIRTUE Restorative Treatment Mask, Damage Reverse Serum & Healing Oil Trio – VIRTUE®

    Original price was: $140.80.Current price is: $35.20.

    VIRTUE Restorative Treatment Mask, Damage Reverse Serum & Healing Oil Trio give hair ultimate repair. This full-size product trio deeply hydrates and restores damaged hair. It features Alpha Keratin 60ku, a patented protein identical to the keratin found in your hair that repairs and smooths hair. These intensive treatments restore severed bonds, pack powerful hydration…

  • Sale! VIRTUE Scalp Remedy Cleanse & Exfoliate Regimen - VIRTUE®

    VIRTUE Scalp Remedy Cleanse & Exfoliate Regimen – VIRTUE®

    Original price was: $110.40.Current price is: $27.60.

    VIRTUE Scalp Remedy Cleanse & Exfoliate Regimen balances the hair and scalp. Consisting of a shampoo, conditioner and scalp treatment, this Scalp Remedy trio targets impurities on the scalp to reduce flakiness and itchiness while repairing damage with Alpha Keratin 60ku®. These products are proven to reduce irritation and improve an unbalanced scalp in as…

  • Sale! VIRTUE Scalp Remedy Conditioner 6.7 fl oz - VIRTUE®

    VIRTUE Scalp Remedy Conditioner 6.7 fl oz – VIRTUE®

    Original price was: $35.20.Current price is: $10.56.

    VIRTUE Scalp Remedy Conditioner brings together scalp and hair care. Harnessing skin care-inspired ingredients, this conditioner nourishes and repairs your hair and scalp. It restores damaged strands with Alpha Keratin 60ku® while using botanicals like Ziziphus joazeiro bark extract to balance you scalp and leave it feeling calming and healthier. Consumer Results (28 days): 93%…